OptiMedHealth Plans

Founded in 1968, OptiMedHealth Plans is driven by the mission to help brokers and employers find the right coverage for their team and their business with its self-service technology. The company acts as a one-stop-shop for managing all intricacies of the health plan structure, pricing, and product design and provides the best-fit solutions to clients. OptiMed covers the entirety of employee health benefits, from the acquisition of a health plan to its management and maintenance.

“We primarily serve SMBs. Given their lack of resources, navigating complexities associated with employee health benefits often becomes a cumbersome affair for them. We want to be their single source option to overcome all the challenges,” says Tim Dewey, VP of Operations, OptiMed.

OptiMed follows a Total Customer Ownership approach, focusing on offering a digital experience through its platform across the lifespan of every client relationship. The OptiMed platform allows brokers to quickly and efficiently provide brokers and employers with quotes in real-time. This digital approach relieves brokers from the quandary of manually collecting all the information and relaying it to employers. As a result, employers can make important Benefit decisions in minutes instead of days.

Once employers select a quote, OptiMed fully digitizes the implementation process for brokers and employers. They can digitally send and receive all the required documentation from the brokers and electronically sign it, without the traditional back and forth paper documentation flow. This enables employers to focus on their employees and more critical business challenges.

“Combining customer ownership with digitization, we make employers and brokers more efficient, while improving their overall benefits administration experience,” says Dewey.

OptiMed’s innovative approach is complemented by its team of experts. The company hires specialists from several domains and encourages them to bring outside-of-the-box ideas to the table. Subsequently, OptiMed can constantly improve its solutions and make great strides on the technology front. This, ultimately, leads to a better customer experience by seamlessly addressing the complicated challenges brokers and employers face. More importantly, OptiMed always listens to brokers and employers, understands their challenges, and addresses those, enabling it to maintain a long-term relationship with clients.

“We are fully focused on customer experience. We do not utilize technology to supplant our services; we use it to enhance the efficacy of our offerings,” says Dewey.

Combining customer ownership with digitization, we make employers and brokers more efficient, while improving their overall benefits administration experience

OptiMed has been in the employee benefits administration arena for the last three decades, constantly striving to make employee health benefits management more transparent. When the company started its journey, its only objective was to sell employee benefits solutions. Over the years, OptiMed has grown exponentially keeping abreast of the changing market trends, and today, it manages the full lifecycle of employee health benefits. The extensive experience makes OptiMed the best choice for any organization troubled with health care administration complexities.

Needless to say, the firm’s approach to employing digital technology in a market clogged with cumbersome manual processes opens a new horizon for employers and brokers alike. This, finally, allows individuals and families to get coverage customized to their specific needs.