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Optify

Human-Centered Coaching at Technology-Enabled Scale

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Pam Krulitz, Founder and CEO, OptifyPam Krulitz, Founder and CEO
If you want one year of prosperity, grow grain. If you’d like ten years of prosperity, grow trees. If you’d like 100 years of prosperity, grow people. - Chinese Proverb

Thriving organizations require effective and inspiring leadership at every level, and a strategic talent pipeline of leaders ready to contribute in new ways to the mission of the organization. The long-held question has been how to support the development of the next generation of leaders most effectively. The traditional thinking is that 70% of leadership growth happens through on-the-job experiences and challenges; 20% happens by observing other people; and 10% happens through intentional learning. One-on-one leadership coaching through a coaching platform provides leaders a learning partner to accelerate growth in each these domains, spurring and reinforcing on-the-job learning experiences, providing role-modeling, and finding the personal interventions that meet the client where they are and so they can grow in the flow of work.

One-on-one leadership coaches are specifically trained to help clients transform their mindsets and behaviors, build awareness and insight, and expand their skills and abilities. While once reserved for the senior-most leaders in a company, Optify—a coaching solutions provider—enables this transformational leadership development up, down and across organizations, empowering coaches, teams, and individuals to reach their fullest potential. The inside-out approach of coaching can boost a developing leader’s growth in ways that training alone cannot.

“Optify was established as a leadership coaching organization to help clients contribute to their organizations, collaborate with others, and unleash their potential. We truly believe that one-on-one leadership coaching enables participants to evolve and transform as leaders,” says Pam Krulitz, Founder and CEO at Optify.

Headed by a leadership team that has over thirty years of coaching experience, Optify’s mission is to develop the next generation of leaders who will shape the future of work, organizations, and the world.

The company aligns its expert coaching program with organizational objectives to bring personalized, goal oriented development to every leader in service of the organizational strategy. With a Net Promoter Score over 92, Optify coaches help organizations develop on a large scale their highest priority competencies and values such as inclusivity, collaboration, and communication.

Optify offers an innovative online coaching platform that provides a straightforward, goal-oriented process reinforced by a robust library of micro learning content. Through customizable coaching programs that may include assessments and group learning, Optify’s technology provides a roadmap for success. Program managers can gain insights into leaders’ engagement in their coaching and measurable results, while still maintaining the confidentiality and sanctity of the coach/client relationship. Built by coaches, the platform serves the coaches, their clients, and the program managers responsible for large-scale coaching initiatives. Through continuous new feature development, Optify has made their platform the standard for large-scale coaching management.

  • Optify was established as a leadership coaching organization to help clients contribute to their organizations, collaborate with others, and unleash their potential. We truly believe that one-on-one leadership coaching enables participants to evolve and transform as leaders


Optify’s coaching services and its scalable platform have enabled numerous firms to develop leadership capacity in their organization. A high-tech company offered leadership coaching through Optify to each of their directors over a two-year period, boosting their pipeline and impact of that crucial level of leader. A research organization provided one on-one coaching to all participants in a development program centered around Harvard Manage Mentor learning content, reinforcing and personalizing the learning. A large leadership development organization has selected Optify to bring their coaching experience and operations to the next level with the Optify platform.

Optify believes that human-centered development at technology-enabled scale can shape the future of work, organizations, and the world.

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Top 20 Leadership Development Training/Coaching Companies - 2022

Optify

Company
Optify

Management
Pam Krulitz, Founder and CEO

Description
Optify is a coaching solutions provider that enables transformational leadership development through its one-on-one leadership coaching programs and coaching technology platform. Headed by a leadership team that has over thirty years of coaching experience, Optify’s mission is to develop the next generation of leaders who will shape the future of work, organizations, and the world