To retain employees and keep customers satisfied, your company must adhere to current organizational structure trends. For example, internally, there is a trend toward integrating employee capabilities, motivation, and company goals, whereas externally, the emphasis is on the customer.
Fremont, CA: One must be aware of these trends and make appropriate changes in one's organization to foster positive employee attitudes and customer experiences.
Customer Service
Companies increasingly focus their operational structures on delivering results that their customers value. You can shift your company's focus to one that is more customer-focused by ensuring that all levels of the organization are aware of what your customers love, how your expectations of delivering value to the customer impact each position in the organization, and what each employee can do to create satisfied customers.
Employees Must Be Empowered
Employee empowerment is supported by evidence that companies that give employees more responsibility and decision-making authority achieve higher employee job satisfaction and performance. In addition, employees can be organized into groups.
Reduced Depth
Cost-cutting trends impact organizational structure, with the tendency to eliminate costly layers of management and promote flat organizations with few reporting levels. Employee empowerment benefits from this trend because more autonomous employees require less control. You can flatten your organization by asking which levels of management add value, either financially or for the customer.
Adaptability
Rapidly changing markets have encouraged organizations to be more flexible and adaptable. To avoid delays caused by organizational rigidity, employees must make decisions quickly close to the operational level. You can transition to a matrix organizational structure where administrative functions remain hierarchical, but work-related choices are made at a lower organizational level.
