Appcast acquires Bayard to enable Appcast to enhance its recruiting marketing capabilities by integrating Bayard's full-service offerings, expanding its reach across organizations.
FREMONT, CA: In the fiercely competitive market, the significance of attracting top talent cannot be overstated. It is widely acknowledged that the success of an organization relies heavily on its people. Businesses must assemble a team comprising skilled individuals with diverse experiences and ideas to ensure growth and prosperity. However, this task poses one of the most significant challenges for employers. Recruitment marketing plays a pivotal role in shaping every interaction a potential candidate has on their path to becoming an employee, making it crucial for delivering a positive and engaging candidate experience.
"Bayard is the trusted recruitment marketing partner to some of the world's best-known brands. Bayard's deep well of talent and comprehensive solution set will expand, accelerate, and improve Appcast's ability to solve complex recruitment marketing challenges for leading employers around the globe. Clients will benefit from a data-driven, source-agnostic approach that combines the best of both companies," says Chris Forman, Founder & CEO of Appcast.
One of the leading programmatic recruitment advertising technologies, Appcast, reveals its acquisition of the recruitment marketing company Bayard Advertising. As a result of this strategic acquisition, Appcast can offer its programmatic marketing technology in conjunction with Bayard's full-service recruiting marketing capabilities, significantly expanding Appcast's recruiting marketing capabilities throughout an entire organization.
"What makes this acquisition important to the industry is Bayard's growing position as a technology innovator. Bayard's proven search and social advertising strengths, hiring event marketing, and application flow optimization technology will transform Appcast's award-winning, source-agnostic programmatic job ad platform into a real leader in the broader recruitment marketing space. With a singular focus on driving superior recruitment outcomes for clients, this union will offer businesses unparalleled opportunities to optimize their hiring funnels. It's a fusion that promises not only to change the game but to redefine it," says Leading Talent Acquisition Tech Analyst Madeline Laurano.
