As the lines between marketing and recruitment become blurred, the best brands are bold and authentic, sharing 'what it's really like to work here.
Fremont, CA: Employer branding enables those outside your organization to understand your organization's mission, vision, and culture. Although corporate and employer branding audiences are different, the messages should be consistent. In today's connected world, we use many of the same channels to communicate with our customers as we do with our candidates.
Listed below are six tips that will help you build your employer brand and attract more right-fit hires.
Specify Your Message
Create an authentic brand message and tone of voice so that candidates know exactly what to expect as an employee. By aligning the messaging on your career's website with video content, advertising, assessment platforms, and one-on-one conversations with the recruitment team, you can ensure that the brand voice is consistent across all touchpoints.
Develop Your Culture
Recruitment is important in culture development because it ensures that the right people are hired. First, consider the type of culture you want to foster. For example, 83 percent of millennials are actively engaged when they believe an organization fosters an inclusive culture. As a recruitment team, you can do many things to make hiring more inclusive.
Recognize brand perception
Employees will undoubtedly share their experiences on Facebook, LinkedIn, Twitter, Glassdoor, and Indeed. Indeed, Glassdoor reports that 70% of people read reviews before making a career decision.
Increase Brand Advocacy
Thanks to advances in technology and social media, marketing is no longer the brand's defender. Your employees - and customers - have control over your corporate and employer brands. According to marketing magazine the Drum, 84 percent of people trust peer-to-peer recommendations more than any other form of advertising. This also applies to recruitment.
Adopt Technology
Technology contributes significantly to employer brand by improving communication channels and candidate experience. Platforms such as LaunchPad ensure that candidates have a smooth and personalized journey from start to finish.
Treat Candidates as if they were Customers
Glassdoor agrees with the notion that candidates are increasingly treating their job search like an online shopping experience. Job seekers want to know about your company's expectations, work style, and interview process as part of their research. They can also leave feedback on their candidate's experience.
