KOFE

An effective employee wellness program drives the creation of a more focused, engaged, and productive workforce; Similarly, improving employees’ financial wellness can lead to healthier individuals, reduced absenteeism, and improved employer brand. And over the last decade, numerous firms across industry sectors have succeeded in balancing their workforce’s health and financial wellness to breeding operations driven by highly motivated personnel. However, last year, as the COVID-19 pandemic pushed the business world behind closed doors into remote operations, several organizations struggled to help their workforces cope with the evolving financial arena and changing markets.

Helping such firms address this challenge with its innovative financial wellness benefits platform is Florida-based non-profit organization KOFE. The company is an offshoot of industry-leading Consolidated Credit Solutions—a leader in the non-profit credit counseling space. “With expertise gathered over 27 years across six million users, our KOFE platform offers a digital one-stop-shop that combines innovative financial management educational tools with the experience of seasoned credit counselors,” says Beatriz Hartman, director at KOFE.

The KOFE platform comprises a wide range of digital content, from live and on-demand webinars to in-person presentations and social media content like newsletters and blog posts. This, combined with the company’s ability to offer one-on-one, in-person or online consultations with expert coaches, has allowed KOFE to drive financial wellness in all of its client businesses, be it employers, financial institutions, wellness companies, benefits providers, or others. KOFE provides an exclusive toll-free number to each of its clients to offer them unlimited access to expert financial guidance as well as support on the usage of its tools. “The coaching service we offer is what makes our financial wellness program complete because it is the combination of digital tools and live interaction that drives customer success,” explains Beatriz.The platform’s customizability allows it to deliver a wide range of media offerings based on the preferences of their entire workforce, including Gen Z-ers, Baby Boomers, or Millennials.

With expertise gathered over 27 years across six million users, our KOFE platform offers a digital one-stop-shop that combines innovative educational tools with the experience of seasoned credit counselors

At the same time, KOFE’s engagement tools help employers in building an incentive program similar to employee wellness where if a user completes a course on the KOFE platform they are rewarded. The courses offered through KOFE are also based on current industry trends, for instance, most of the courses provided in July 2021 were centered on creating awareness about fraud.

Further discussing the competencies of her company, Beatriz mentions how KOFE’s high flexibility and customizability allowed the company to traverse the disruptions of the pandemic and offer timely tools, resources, and coaching to its clients. “We rapidly developed webinars that addressed the most prevalent needs of our clients in terms of financial wellness and COVID-related links to offer information on new loan assistance programs, and federal mandates,” explains Beatriz. Furthermore, KOFE’s non-profit nature enables the company to offer the unmatched capabilities of its platform at affordable prices, which drives enhanced user growth through the minimization of operational expenditures.

Moving forward, KOFE plans to expand the feature-set offered by its platform by developing new tools and adding more personalization options. In fact, the company is currently developing an initial assessment feature that will automatically generate a personalized activity list for new users to follow based on their needs. Additionally, KOFE is also pushing towards launching a mobile-based application to capitalize on the imminent opportunity offered by the rising Gen-Z and millennial workforce demographics.