Gusto

Small business owners often think that their business model is too small to benefit from the payroll services. However, that’s not the case today. Even the small businesses with a handful of employees stand a chance to benefit from the services that the payroll solution providers offer. An efficient payroll solution can ensure the robust functioning of small businesses by catering to some of the biggest challenges that they face today, such as recruiting and retention of the employees, time management and administrative work, and managing and providing employee benefits.

Gusto is a payroll solution that has led the way in that regard. Gusto, launched in 2012 as ZenPayroll, is an online platform that has aided more than 100,000 small businesses in the U.S. in managing their workforce. Through its simple and intuitive cloud-based platform, Gusto has automated the full-service payroll for small businesses. On top of it, Gusto also puts forth a wide range of other features, including health benefits, human resources (HR) services, and team management tools.

Gusto offers tools and services for businesses, right from the employee onboarding. Business owners can send customized offer letters, create onboarding checklists, store employee documentation, and perform software provision with just a few point-and-clicks. And from there on, Gusto provides holistic tools and services that cater to time management, compliance,

and HR. Notably, Gusto connects businesses with dedicated HR experts who will tend to all HR requirements in real-time. These capabilities have made Gusto go neck and neck with the industry giants that had been in the HR services for decades. Josh Reeves, the co-founder and CEO of Gusto, candidly puts across his success mantra.

“Our major competitors were founded well before the internet, and as a result, their focus throughout their decades of existences was compliance and reputation. We knew that modern, delightful experience design (XD) would be key to disrupting our industry,” says Reeves.

But that’s not all! Gusto also enables businesses to deliver affordable health and financial benefits to employees. Businesses can choose the benefits package that suits their team and budget, and if they already offer such benefits, it can be integrated into the payroll tool. Meanwhile, Gusto also provides additional resources for managing and securing the finance of the employees.

At the core of all these offerings is Gusto’s agile and smart payroll module that integrates with all the other features on the platform. Remarkably, the module enables the execution of employee payrolls in minutes, not hours. All the employee benefits, like health insurance, 401 (k), time tracking, and workers’ compensation, are auto-synchronized with this payroll module. Besides, the module automatically files payroll taxes and ensures compliance, making the whole process seamless. On that front, Gusto also boasts of state-of-the-art customer service that will keep guiding the businesses throughout on any payroll issues.

Furthermore, taking its initiatives to the next level, Gusto has now introduced a financial relief finder tool for small businesses in the wake of the COVID-19 pandemic. Gusto has organized all the small business relief options from the federal, state, and local governments under one roof. Businesses can utilize the tool to find loans, grants, and credits that could help them wade the current crisis.

At this juncture, in the new normal post-COVID-19, it is increasingly essential for small businesses to stay agile and scalable. Leaning on its extensive competencies, Gusto delivers that, and much more, for small businesses to come out on top of today’s ever-evolving marketplace.