Gtmhub

The key to success for any organization is the ability to turn plans into reality, and the best way to do that is by leveraging objectives and key results (OKRs)—a strategy for setting goals within organizations to ensure that everyone is heading toward the same direction with clear priorities. OKRs are also used to address the challenges that many organizations face today, including employee engagement, performance management, and retention. Companies now realize that tying goals directly to compensation is not optimal and instead use OKRs to create highly engaged workforces that deliver results. Led by the same philosophy, Ivan Osmak founded a venture called Gtmhub in 2015. Based in Denver, Gtmhub is a global enterprise (with additional locations in London, Berlin, and Sofia) that offers a sophisticated goal management and employee experience solution that helps companies amplify staff effort and accelerate growth by connecting strategic priorities to daily actions.

“The Gtmhub platform provides an intuitive and easy mechanism for connecting strategic priorities and daily execution across organizations,” explains Seth Elliott, chief marketing officer, Gtmhub.

The Gtmhub platform provides an intuitive and easy mechanism for connecting strategic priorities and daily execution across organizations

It is built to facilitate the introduction and management of the OKRs methodology in a company. Gtmhub’s solution features a world-class data management and analytics engine, which allows companies to automatically track and visualize KPIs in real time and creates custom insights for goal setting, performance management, and long-term strategic decision making. By collecting performance reports about an individual team member, managers can track their progress seamlessly in real time. This data can then be used to make course corrections or changes to match a company’s productivity targets throughout a quarter instead of waiting until an annual review to identify any potential issues.

Gtmhub bridges the gap between goal setting, goal attainment, and performance reviews. Often employees do not realize that their daily activities are contributing to the larger organizational goal due to a lack of visibility. This is where Gtmhub’s platform helps an organization align itself to a common purpose by linking the company, team, and individual OKRs, creating a culture of meaningful work, flexibility, autonomy, and connection.

“Our platform eliminates organizational silos, enables cross-departmental alignment, and enhances communication to ensure that corporate goals are achieved collectively,” adds Elliott. With Gtmhub’s platform, C-level executives can tactically execute a strategy that accelerates their organization’s growth. A major problem that companies have with OKRs is they need to update their progress continuously by manually entering information into the OKRs platforms. Gtmhub’s platform performs this task more intuitively with automatic updates of key results.

Gtmhub caters to a multitude of clients ranging in size and industry, from technology companies to more traditional companies like retail and agriculture. And even though Gtmhub’s solution is cloud-based, the company handles all aspects of its deployment. The company provides training and consulting services to ensure that the solution is a perfect fit for a client. Gtmhub’s OKRs and performance management platform connect with over 150 business systems ranging from Jira to Slack and also integrate with existing systems with the company’s REST API. Gtmhub’s philosophy is that clients should focus on other business operations rather than be occupied with OKRs. To this end, the company is focused on enhancing its platform and bringing in a greater degree of automation by utilizing artificial intelligence to become more suggestive and prescriptive in nature. Alongside this, there are plans to introduce predefined templates, insight boards, and objectives that help relieve the burden of managing OKRs. “Gtmhub enables organizations to make the right decisions and take the right daily actions that lead to the achievement of the right goals,” concludes Elliott.