Benefit Resource

Comprehensive employee benefits plans have increasingly become a crucial part of every employer’s recruitment strategy, giving them the power to attract and retain talent while differentiating themselves to become the employer of choice. Additionally, benefit plans are a key tool for employers to support employee well-being.

Within benefits, tax-advantaged accounts including flexible spending accounts, health savings accounts, and health reimbursement accounts empower employees to select options that support their current healthcare needs. However, employee participation in pre-tax plans is often low. Two main factors contribute to low employee participation: (1) a lack of understanding about how these benefits help individuals, and (2) which plan to choose.

Employers can often run into challenges around managing the complexity of pre-tax plans given the IRS regulations involved, and around communicating the advantages of the plans to employees. Further more, with businesses shifting to virtual environments, the need for personalized online education around employee benefits is quickly replacing in-person benefit meetings. It is here Rochester-based Benefit Resource (BRI) comes into the picture.

Cutting-edge technology and expertise drive BRI’s innovative and dedicated tax-advantaged accounts and COBRA administration solutions. With almost three decades of experience in the industry, BRI effectively assists employers with navigating the ever-changing world of pre-tax benefits by simplifying them into digestible information while enhancing value and efficiency.

Making it all Simple

With BRI Insights, a state-of-the-art decision support tool, BRI assists employers in bringing pre-tax benefit administration into the digital age, offering a personalized Open Enrollment experience for employees. BRI Insights enables employers to maximize participation rates by educating employees on how to choose the right benefits for their healthcare needs. It factors in current and estimated expenses, plan pricing, and employee information like number of dependents.

“Because our tool provides a comprehensive overview of benefit plans, it allows participants to make a much more informed decision during Open Enrollment,” says Jason Hall, CEO of Benefit Resource. Leveraging BRI Insights and its proprietary secure online portals for employers and employees, BRI remains the unbeaten leader in the consumer-directed benefits and payment technology space.

Because our tool provides a comprehensive overview of benefit plans, it allows participants to make a much more informed decision during Open Enrollment

To illustrate the competitive advantage BRI Insights provides in simplifying complicated benefit plans and driving adoption, Hall shares a customer success story: “When a client was experiencing low participation rates, we stepped in with a family deductible plan. This provided additional options for employees that better met their needs while rounding out the client’s offerings and supporting additional savings.”

Introducing the BRI Insights tool into its suite of services has enabled BRI to deliver top-tier products and individualized education. The result is two fold. First, it helps clients’ employees understand how much money they can save. Second, it drives higher plan adoption rates.

Unparalleled Customer Experience

The company’s greatest differentiator is its dedicated client-centered service model. BRI’s best-in-class approach ensures client and participant satisfaction remain a focal point when delivering all products and services. Clients receive support from a day-to-day specialist and an account manager to ensure full coverage for any questions or requests. BRI rounds out their white glove service with a consultative approach that incorporates strategic planning, employer resources, and Open Enrollment assistance.

On the employee side, BRI has a Participant Services team available to assist employees and participants via phone, email, or live chat. To ensure full service for all participants, the company provides both English and Spanish support. Finally, BRI’s Claims Care team offers proactive and hands-on support to participants whose claims are denied or require additional documentation, walking them through the procedures one-on-one.

BRI’s services and solutions have an unrelenting focus on compliance. In addition to providing convenient plan administration, Benefit Resource proactively addresses legislative changes, education needs, and other plan document requirements for clients. The company also regularly produces thought leadership and original content in the form of webinars, blogs, videos, and presentations.

As it looks toward the future, BRI will focus on investing in the growth and development of its team. The company plans to expand its footprint to new areas while adding team members to current territories. Hall signs off, saying, “In response to the input from our clients and partners, we are adding new features to our platform to enhance the information and analytical capabilities available to our clients.”