VireUp

Implicit bias is a major issue among recruiters. It takes less than a fifth of a second for interviewers to form unconscious judgements about a candidate, faster than the time it takes to recognise a person’s face. Artificial intelligence (AI) presents a potential solution to the issue of bias, but since most traditional AI solutions in the recruitment space essentially take human behaviour and amplify it, most hiring algorithms drift towards bias by default. VireUp’s AI-powered interview platform is revolutionising the conventional, automated recruitment model from the inside out to eliminate implicit bias and make AI-driven hiring more inclusive while bringing tremendous efficiency to the process. Its AI-powered automated interview platform helps recruiters make fast, well-informed, data-driven, and unbiased decisions while providing a fair opportunity and a more rewarding experience for the applicants.

“On the surface, our interview platform might look and feel like other contemporaries in the market that improve hiring efficiency and speed, but what differentiates us is our unique AI-driven analytics,” states Efe Pazarçeviren, Co-Founder and CEO of VireUp.

Working with VireUp is easy and dramatically speeds up cycle time. The process starts by agreeing with the client on the job roles being recruited for, the competencies to be assessed at interview, and questions to be used. Once those are factored into the platform, applicants are provided with a link to take the interview, and their responses are captured in a video.

The real magic happens right after that. Instead of analysing body postures, facial mimics, and voice patterns, which trigger bias, the platform transcribes the interview and runs the analytics on the transcript using its proprietary Natural Language Processing (NLP) algorithms. The analysis happens at the concept level, as opposed to simply fishing for keywords within the candidate responses. For instance, if a recruiter is looking for talent with project management skills, they do not expect the candidate to just say, “I have project management skills”.

There might be countless synonymous phrases that speak of the candidate’s budgeting experience, or managing and tracking tasks against milestones which are some of the actual traits the recruiter is looking for. VireUp’s AI solution understands and interprets candidate answers sentence by sentence, just like a human recruiter, but without the implicit bias.

Meanwhile, job applicants find the platform just as simple to use, rating its user-friendliness 4.6/5.0, which is great for employer branding. It’s a win-win.

A Platform that’s Opening Up the Opportunity for Everyone

Lucy Bennell, strategic advisor of VireUp, who brings 30 years of recruitment experience to the company, explains the benefits of using VireUp for large global recruitment campaigns. “With VireUp, there is no requirement to sift applicants prior to the interview. No more time taken to review CVs, or carry out tests and assessments to reduce the number of people interviewed. Every single applicant gets the opportunity to evidence their capabilities in an interview, and everyone is scored against exactly the same criteria. The recruiter is presented with the results and makes a decision on who to bring to face-to-face within days of the application deadline”.

VireUp’s AI-powered automated interview platform helps recruiters make fast, well-informed, data-driven, and unbiased decisions while providing a fair opportunity and a more rewarding experience for every single applicant

Explainable, Glass-Box AI

VireUp also brings trustable technology with a transparent, clarified, and evidence-based analysis. Unlike most AI recruitment solutions that operate with a black-box approach, VireUp’s evaluations are traceable and fully explainable. Employers can audit VireUp’s judgements at any point in time. Since the platform can deduct its analysis sentence by sentence, depending on the recruiter’s preference, it may provide personalised interview feedback to every single applicant—a facet rarely possible manually but a massive game-changer in the recruitment landscape.

The success of this ground-breaking, glass-box AI architecture can be accredited to VireUp’s skilled tech team headed by Co-Founder and CTO, Arda Çelebi, PhD in computer engineering with a specialisation in AI. Complementing Çelebi’s AI know-how is Pazarçeviren’s business acumen and Bennell’s longstanding recruitment and career coaching experience. Their combined proficiencies are helping retailer behemoths like Metro AG, major soft-drink/ FMCG companies, global manufacturers, and leading oil and gas companies ride on the bandwagon of the next-generation of AI-led recruitment.