SnapComms

Effective internal communication inspires all the team members to achieve a common set of goals. However, with the noise of overloaded inboxes and collaboration tools, essential business communication often slips through the cracks. This challenge has further amplified in the post-pandemic world, where remote and hybrid working models have become the new norm, rendering traditional corporate emails and other strategies ineffective. Is there a way out?

SnapComms answers this question with a resounding “Yes.”

Driven by the mission to help businesses cut through the noise and boost employee attention to relevant organizational messages, SnapComms has designed a comprehensive internal communications software. It opens doors to novel, creative, and visually appealing ways for reaching employees by delivering consumer-grade internal communications features.

SnapComms started its journey in 2007 by helping a frustrated internal communications manager get official messages through and induce readership. Since then, the company has grown exponentially with a continuous focus on innovation. Today, it has become a part of Everbridge, a global leader in offering critical event management (CEM) software. Endowed with the prowess of this tech giant, SnapComms has built a global client base. “We are able to deliver the right message to right employees at the right time in the right manner,” says Philip Nunn, Senior Director, Business Solutions, at Everbridge.

SnapComms’s robust SaaS, multi-channel internal communications platform is centered around the concept of the communications spectrum with a focus on the urgency of the message. For instance, the left-hand side of the spectrum is dedicated to typical timesensitive communications (about a weather event or fire) that need immediate attention.

SnapComms sends notifications to a desktop, laptop, or mobile device and also uses digital signage channels to reach and engage employees in a timely manner so that they can take appropriate action instantly. The company also sends a less intrusive desktop alert for important yet non-urgent communications like training programs or process changes. As such, based on the modality of the message, SnapComms helps clients tailor successful communication strategies.

On the other end of the communications spectrum lie messages that include celebrating customer and company wins, employee surveys, feedback, anniversaries, and birthdays. SnapComms pops up these messages on screen savers, sends out video alerts, and more. Moreover, the platform is agnostic to all the typical communication channels like screensaver messaging, desktop notifications, surveys, wallpapers, tickers, and more. What’s more? The key tenet of SnapComms is measurable results with realtime insights and reporting to drive performance. Through SnapComms Surveys, clients can measure employee engagement and gain powerful insights into staff satisfaction and business performance.

The success story of KPMG New Zealand perfectly demonstrates the excellent capabilities of SnapComms. The client was struggling to keep staff informed and engaged as their communication channels failed to suit the new, flexible working environments in the post-COVID world. SnapComms stepped in to provide a full suite of tools to help KPMG New Zealand match their communication needs with the new modalities and messaging features. The client used screen savers to emphasize the government guidelines around health and safety to promote work-life balance and employee assistance programs. Overall, with SnapComms’ invaluable platform, KPMG New Zealand could increase employee interaction, engagement, and awareness.

To help clients create captivating content and deliver it to employees without investing much of their time and effort, the SnapComms team has prebuilt the most common internal communications use case templates into its platform. Steering ahead, the company will continue to lead the way for effective and engaging internal communications in the ever-evolving corporate world.