NOVEMBER 2021HR TECH OUTLOOK19Hall. "It is very difficult to know if your investment in communication is paying off if you never establish what metrics are in going to be used" Hall continued. By encouraging companies to adequately measure the success of communicating with employees, GCP believes more effective communication can enhance the lives of employees and create a more favorable impact on the business. As the employee populations and needs evolve, GCP provides a way to continually evaluate and reevaluate the strategy. The company is also actively involved in employee listening (surveys and focus groups), executive interviews, and meeting facilitation to ensure the efficacy of the strategy.Another differentiator for GCP is their focus on a suite of technology solutions--the Talent Reduction Impact Modeling System (TRIMS®) and the Career Transition Center (CTC)-- to effectively address the unique needs of the clients facing Reductions in Force, job elimination, or divestitures. While TRIMS® automates the entire identification, review, and selection process and provides managers and executives with a secure, web-based modeling tool, the CTC provides a robust online portal for employees impacted by a reduction. With the CTC portal, GCP delivers a compassionate, simple and information-filled resource that provides employees with answers to most all their queries, and digital signature capability so that they get paid more effectively upon separation from the organization. This also frees up the HR teams to focus on employees facing issues that need to be triaged. "We are a consulting organization first; we build a technology solution by consulting with customers as opposed to devising a solution and forcing everybody to fit into a preconfigured box," notes Hall.Hall brings over 30 years of experience in organizational communications to help companies navigate the HR maze and better communicate with employees using unconventional ways. "I was involved in developing one of the very first online benefits enrollment tools back in the 1997 for an organization that was looking to use technology solutions to get employees enrolled to their benefits program," shares Hall. From that point forward, Hall has been committed to leveraging technology solutions in delivering customized communications strategies to client organizations. With a decade-long track record, GCP has always been at the forefront of helping clients realize the true benefit of connecting with employees. The company has recently expanded into Europe; steering ahead, GCP aims to serve organizations across continents with multi-cultural technology solutions for onboarding and offboarding employees. All in all, GCP will continue to do what it does best--working with organizations to efficiently address employee communication needs. We are primarily focused on working with organizations to maximize employee interactions around benefits, compensation, onboarding and offboarding, HR policy and procedures, acquisitions and divestitures using a variety of digital communication tools relevant today
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