HR TECH OUTLOOK8 NOVEMBER 2019The world we live in continues to change at an incredible pace. The reality is that most organizations are going through transformation because the world is in transformation. For the workforce, the pace of change can be overwhelming, especially when we're going through a digital transformation to enhance the customer experience. However, keep in mind: transformation is dependent on humans. Robots don't transform companies, leaders do. Achieving the business strategy is dependent on whether the HR strategy is aligned from a culture, leadership, organizationstructure and talent perspective.As HR professionals, it is very important that we step back and ask ourselves, is the HR strategy properly aligned with the business strategy to make the transformation objectives a reality?Lincoln Financial has been on a journey of digital transformation, and through that lens, I'll share five recommendations for how HR can enable transformational change. Transform Your MindsetIf we want to get different results. HR needs to be proactive with the C-Suite in identifying the people strategies that will enable the company to transform versus waiting for leadership to "ask."HR is in the perfect driver seat to influence the type of change needed. Keeping the "Human"in HR:Five Recommendations for Enabling Transformational ChangeLisa Buckingham, Executive Vice President, Chief People, Place and Brand Officer, Lincoln Financial GroupByRe-envision workplace cultureCulture is at the heart of whether you will get to where you want to go. It is also the foundation of brand building: set the mission, determine what kind of organization you want to be, and then put the right people in place to achieve it. Whether the achievement of your business strategy depends on an increased focus on innovation or the customer, a shift in working norms, or increased trust in technology, what is critical is that you know what that is and you have a plan in place to address it.Invest in leadership developmentCorporate culture creation, improvement and change rest with any organization's top leaders. Leaders are critical to achieving transformational objectives. Their actions, communications and values set the brand leadership example for others to follow, and the overall tone in the organization. Drive culture strategy through the selection,development and expectation-setting of leaders who can represent the brand in everything they say and do.At Lincoln, we are committed to developing leaders at all levels of the organization. We know that selecting, developing and retaining top leaders is critical to our success. Lisa BuckinghamIn MyOpinion
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