APRIL - 2022HR TECH OUTLOOK9leaders should partner with their internal marketing team to become aware of the options available on social media that can be used for recruiting purposes. These options can include targeted social media campaigns, sponsored and dark advertisement placements, and everything in between. Your strategy can also include posting open positions on social media sites such as LinkedIn and Facebook in addition to the company's website and job listing outlets like Indeed and Zip Recruiter. By adding these listings to another site, recruiters expand their reach of potential candidates while increasing their company's overall visibility within the social media platform.No matter the medium, having an informed social recruiting strategy can help businesses reach new potential candidates where they are and engage them in ways other companies may not be doing. This will provide your business with a competitive edge over others within your industry and may attract more top talent over time.Mobilize Employees to Make ReferralsAt any organization, your most powerful asset is your people. Their unique experiences working for your company can be a powerful tool to communicate its value to other people. Combine that with the impact of word-of-mouth marketing (which is still the most impactful form of marketing!), and you have a pretty foolproof way of recruiting new candidates. The only obstacle in your way is motivation within your people to help out.To leverage the power of employee referrals, businesses must motivate their people to share their experiences and assist with recruitment efforts. At Elkay, we have developed a robust employee referral program that allows people to refer interested candidates in exchange for a monetary reward. During times of increased hiring demands, we raise these rewards to encourage our teams to reach out further into their networks and help the company fill open positions. By taking this action, companies can show employees how much their efforts are valued and gain access to top-quality candidates that are most likely a great fit given their association with a current employee.As a result, when hiring demands rise, companies can spend much less time and money on recruiting efforts while maintaining or increasing effectiveness by tapping into their employees' networks.All in all, the effectiveness of recruitment efforts lies within your business's recruitment strategies. By creating timeless tactics that leverage the latest technologies, social networking sites, and the power of your people, you can help bring your business to the next level now and in the future. At any organization, your most powerful asset is your people. Their unique experiences working for your company can be a powerful tool to communicate its value to other peopleLarry Brand
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