APRIL - 2022HR TECH OUTLOOK8Larry Brand, Chief Human Resources Officer, Elkay ManufacturingByDuring times of increased demand for talent, you have to be creative, or risk being overlooked by those who could make significant contributions to your company.For example, when Elkay faced high demand in the market for our pioneering ezH20 bottle-filling stations, we had to find a way to secure top talent fast without sacrificing quality within our recruitment process. To do this, we had two strategies: leveraging technology and mobilizing our people. The power of these strategies can be used in just about any industry to acquire new talent. Consider trying the following to super charge recruiting at your organization:Leverage Technology to Streamline ProcessesThese days, technology is advancing every day, and candidates expect potential employers to be up to speed. Over the past few years, Chatbot website features have grown increasingly popular, but it's only recently become a resource that talent acquisition teams are utilizing. At Elkay, we use a chatbot on our website to screen and qualify candidates before moving them to another stage of the hiring process.When candidates utilize the chatbot to apply for an open position, they are asked a brief series of questions regarding their skills and experience. If their responses to these questions meet a certain threshold, the chatbot technology automatically schedules the candidate on a designated recruiter's calendar. When prescreening becomes an automated process, candidates can be engaged on a 24/7 basis and scheduled for interviews quickly and efficiently. In addition, this process creates a good experience for candidates, given its simplicity and straightforward structure and recruiters, as it streamlines previously tedious screening and scheduling processes and makes time for additional recruitment efforts to be built out.Additionally, utilizing video conferencing tools like Zoom further streamlines the hiring process. By using this tool, recruiters can schedule candidate interviews quickly and with more flexibility for both parties regarding time and location than the traditional in-person interviewing process. As more and more companies begin to adopt a hybrid or remote workplace model, video conferencing technologies also allow recruiters to expand their reach and effectively interview candidates located in other parts of the state or country quickly.Moreover,these technologies allow for interviews to take place safely during uncertain times, such as a rise in COVID-19 infections or inclement weather conditions,making them a timeless addition to any company's talent acquisition processes.Utilizing video conferencing as part of the recruiting process also signals to today's tech-savvy workforce the company's willingness to embrace virtual communications to support essential day-to-day activities ­ a critical foundation of today's popular "hybrid" work environment.ApplySocial Media Marketing ToolsGood recruiters know that social media is a hub of potential candidates. However, tapping into these candidates requires a different kind of recruiting strategy. To develop an effective social recruiting strategy, business
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