SEPTEMBER 2024HR TECH OUTLOOK APAC8As human beings, we have an innate need to connect and are naturally social animals. We seek to care, compete, and cooperate, not only in society but in our workplaces as extensions of society. But the way we connect in teams, as individuals, and as whole organizations can also be the key to unlocking untapped employee engagement and the social engagement needed to build organizational capability and strong organizational cultures. Post the COVID-19 pandemic, the challenge for organizations is how to synthesize social-human connection and tech in a way that replicates real life, not jars it. Whilst the employee engagement space has been dominated by job engagement, organization engagement, and job satisfaction, social engagement was first proven in 2012 and has grown significantly post-COVID. Defined as the extent to which one is socially connected with the working environment and shares common values with colleagues, it is much more than the discussions by the water cooler, corridor chats, and Friday night after-work drinks. There is an art and science to driving social engagement, which many organizations are overlooking and missing the benefits of.In providing the foundations for social engagement, we now also SOCIAL ENGAGEMENT THROUGH TECHNOLOGYDr. Marnie GibsonDr. Marnie Gibson, Global People Director - T2/Lipton Teas & Infusions, T2 TeaBy
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