SEPTEMBER 2024HR TECH OUTLOOK APAC19The talent supply is challenging, especially because we have historically focused on hiring experienced professionals. To address this, we launched an early career program targeting Generation Z. This initiative aims to attract young talent who bring fresh perspectives and new ideas to the organization while balancing the development of internal capabilities rather than relying solely on external hires. These strategies are designed to tackle the evolving challenges in the dynamic and competitive market.What emerging technologies or new approaches in human resources, such as AI or other innovations, are you most excited about and believe could transform the sector?As part of the Employee Journey program, which started in 2021, we worked with Boston Consulting Group (BCG) to conduct a survey and interviews with senior leaders, middle management, and employees. This revealed pains points linked to process, structure and people engagement initiatives. In response, we launched Employee Journey 1.0 targeting to find the best solution to solve the problems.In 2023, we upgrade Employee Journey to 2.0 version incorporating new technology by developing a unique JLR employee app. This app was designed to address the identified pain points through innovative features. For example, we introduced the "Thanks Card" program, linked to our cultural values outlined in our "Creators' Code"­ customer love, unity, integrity, impact, and growth. Employees can use the app to send digital thanks cards to colleagues, recognizing their contributions. The recipient earns credits that can be redeemed for rewards. This initiative not only leverages new technology but reinforces our cultural values and promotes a sense of pride and recognition among employees.What advice would you offer as a final note to fellow CXOs and aspiring entrepreneurs in your sector to guide their business decisions?We in the HR community have recently observed the rapid emergence of the AI trend in China. AI tools are becoming increasingly valuable in our field. For instance, AI can now generate communication emails (In-mail) when using LinkedIn Recruiter licenses, and it can also help write job descriptions. AI is also being employed to generate photos and videos helping company to promote employer branding image. Although these applications are still being explored, it's clear that AI presents valuable opportunities to enhance our daily work and establish best practices. HR professionals must embrace AI, stay informed about its trends, and raise awareness about its benefits.
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