SEPTEMBER - 2022HR TECH OUTLOOK19CXOInsightsAs an experienced senior leader, I've worked across a number of sectors, moving to the Manufacturing sector as HR Executive Director for Marshalls plc in 2018. Throughout my career, I have seen technology grow to be a significant enabler in enhancing and uplifting the connection and engagement of colleagues.At Marshalls, our 130-year heritage gives us significant strength. It also presents us with challenges ­ one of which is continuous evolution and transformation to keep up with a changing world, driven by advancing technology. We have a number of different sites and acquisition businesses, which also makes it more difficult to ensure all of our teams understand business priorities and their role in achieving success and winning together. We recognize that changing technology means our people have new and different wants and needs when it comes to employee communications. Previously, our communications relied on a digital-only cascade approach. This isn't the most effective solution when you consider that around half of our employee base is not connected to a computer to do their day-to-day jobs. They weren't hearing about what was happening in the business, and couldn't see how their day job connected to the bigger picture.While broadcast one-way communications had been the method of keeping employees informed previously, our research and experiences told us that this was no longer the most effective way to drive engagement. Employees want to know and feel excited about what is happening in their organisations, and they want to be involved.These different factors meant we had to think differently. We knew we needed to encourage our `unconnected' workers to engage voluntarily with alternative communications channels, such as social media. We set out to make change.Our starting point was to build out a communications strategy that was fit for the future. We actively sought feedback and opinions from a broad range of stakeholders so we could understand what really mattered to our people. We put the focus on extending our communications reach EMPLOYEE ENGAGEMENT: USING TECHNOLOGY SOLUTIONSLouise Furness, Group HR Director, MarshallsBy
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