OCTOBER 2024HR TECH OUTLOOK EUROPE19is given to them beyond `institutional' and traditional performance management processes.In this context, technology offers us invaluable opportunities to implement projects and ideas to improve the involvement of resources, both in terms of attraction and engagement.In our Group, we have activated a project aimed at defining our employer value proposition (EVP) in an advanced, accurate, and modern way, supporting the project with an internal and external information campaign to create awareness around it by leveraging it, particularly on digital channels. More specifically, on the external communication front, using the same tools, we have set ourselves the goal of making ourselves better known by "showing our faces." In many of our recruiting posts, we give visibility to the people with whom candidates would be working. We want to give candidates the opportunity to understand where they are going to work, with who, and what will be the context and environment they will live at work.We have enhanced our applicant tracking system (ATS) system to facilitate our human resources professionals to identify, already at the stage of application analysis, the matching profiles for the job descriptions, as well as to improve the level of efficiency of the selection process by pulling up the information and assessments of HR and the `line' (understood as the function concerned).Once the most suitable people have been recruited, it is essential to ensure that they are given an effective onboarding process, enabling them to develop a better and earlier understanding of how the company works and how they can best navigate the new environment, both in terms of processes and in terms of their relationship with people. In order to facilitate integration as much as possible, we are developing digital tools to make it easier for new employees to use information and training materials and to familiarize themselves with all the company's key information.The biggest challenge, for the reasons already mentioned, remains staff engagement. To engage people, digital communication tools are essential. Intranet or management tools such as Microsoft Teams allow `collaborative' communication even when working remotely, as has often been the case in recent years and will continue to be the case in the future with a view to achieving a better balance between personal and professional life.Finally, sustainability. An issue that is increasingly dear to all workers in Bauli Group and beyond. In order to reduce waste and material consumption, we are aiming for the most complete dematerialization possible of recruitment-related documents, thereby also reducing `physical' storage space. In this way, on the one hand, the company reduces paper consumption and improves its level of efficiency and sustainability of processes, while on the other hand, it finds new employees appreciate the commitment of their company and the possibility of having full accessibility to archives in digital format, which allow them to have access to documents in real-time and without fear of losing them. We are effectively using technologies, especially digital ones, in order to improve the relationship between the company and its people in the broadest possible way.Technology is often misinterpreted as opposed to man and more `human' aspects in general. In our work, however, technology can put the person at the center, facilitating relationships and exchanges. With technology, we are able to communicate with the people in our company in a fast, open, and transparent manner, to transfer to them not only key information but also an approach and culture of work, increasing their level of involvement. At the same time, we facilitate the approach to new potential resources and manage to provide them with more and more information and even `sensations' with respect to the work context in which they might be placed, stimulating their interest in the company. We have activated a project aimed at defining our employer value proposition (EVP) in an advanced, accurate, and modern way, supporting the project with an internal and external information campaign to create awareness around it by leveraging it, particularly on digital channels
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