OCTOBER 2020HR TECH OUTLOOK8In MyOpinionWhat Cobra Kai Can Teach Us About HR AnalyticsDennis Peters, Vice President of Analytics, PGIM (the $1.4 trillion investment management business of Prudential Financial, Inc.)ByThe "Cobra Kai" web TV series is based upon the 1984 movie "The Karate Kid." In the series, over three decades have passed since the 1984 All Valley Karate Tournament. A down on his luck Johnny Lawrence reopens the Cobra Kai dojo and re-ignites his rivalry with Daniel LaRusso and the Miyagi-Do Karate school."Strike first, strike hard, no mercy." The Cobra Kai dojo motto can be applied to how you approach your HR Analytics.Strike first: Before you can build out your People Analytics practice you must first strike at the most critical point. Getting your data cleansed, transformed and integrated is that first strike.Is your head-count data immaculate across global regions and across full-time, part-time, contingent and expatriate workers? Has your data been de-duplicated? Have hierarchies, levels and business roll-ups been reconciled to perfection? If not, you must stay at the white belt level and solidify the foundation upon which you will build your HR analytics mastery. Building off a solid data foundation will produce accurate insights and prevent costly re-work in the future.Strike hard: Take a hard look at the data you have collected. Perform exploratory data analysis on all data sets and look for trends and insights. Consider different ways of combining data to uncover new learnings. Also brainstorm on other possible sources of data that can optimize your workforce. Have you ingested manager ratings, overall satisfaction scores for service representatives, sales team performance numbers, annual employee engagement scores, and quarterly employee pulse surveys into your HR Data Lake? The deeper you look, the more hidden gems and relationships you will find.No Mercy: Be relentless in your pursuit of maximizing your firm's human capital. Now that you have a solid grasp
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