NOVEMBER 2024HR TECH OUTLOOK8In My OpinionThe last time I discussed a topic on the New Normal in today's workforce, I focused on employment branding, which is now a very real cornerstoneof your overall recruiting strategy. Today I will share my insights on what I believe is also an obligatory ingredient of successful talent acquisition in this `virtual workscape.' Given the maxim inherent to LinkedIn's Global Talent Trends 2022 report, Employees want flexibility in where, when, and how they work. And they're more than willing to head out the door if their organization isn't providing it.What better way to market this critical element in the Employee Life Cycle than by exemplifying it at its very onset?Sounding the AlarmLet's say you received a call from your operations leaders at the tail-end of the pandemic that instructed you to hire innumerable employees...in two weeks...during the holiday season ...at a point when the labor market was at its most constricted in more than half a century? Hopefully, you've already stayed abreast of trends, so you don't immediately suffer a nervous breakdown. I myself had been especially observant of one trend throughout the pandemic, just in case the economy abruptly relaxed its choke hold.Silicon ShiftsTo provide some perspective ­my professional networking groups provide speakers with presentations on all sorts of topics, but one of them intrigued me. A leading Silicon Valley organization's talent executive explained how they'd had to resort to conducting virtual job fairs to acquire people en masse during VIRTUAL JOB FAIR PLATFORMS:TODAY'S RECRUITMENT CHANGE AGENTSKim J Scholes, Chief Human Resources Officer, Aldridge PiteByKim J Scholes
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