NOVEMBER - 2022HR TECH OUTLOOK APAC9Great cultures are built with everyone's buy in, but it starts from the top and you can't fake itserious, but you develop a culture with the people with whom you are working by being genuine in what you do, even if it is by making a bit of a joke or saying hello to people, or being respectful to those people; you are in their country, respect their rules, respect the way that they work.CREATING A GREAT CULTUREHow do we create a great culture and an engaged workforce?1.Clearly define what your company values are2.Walk the talk on the values 3.Embed the company values throughout internal and external comms. 4.Measure and review employee alignment to values 5.Recognize and reward the behaviours that demonstrate the values Over the past two years, Crawford Asia has undergone a cultural shift and aligned to our values broad reaching engagement activities. Our RESTORE values are about Respect, Empowerment, Sustainability, Training, One Crawford, Recognition and Entrepreneurial Spirit combined with our purpose to restore lives, businesses and communities. Crucially, we populated the regional and country leadership roles with leaders who walk the talk. proceed with a view to ensuring the culture fits.EMPLOYEE SURVEYSWe conduct employee pulse surveys every six months and find out what is important for our employees. For engagement to work there has to be a reward or incentive to answer the question "What's in it for me?" The reward component cements the culture via engagement. Providing a workplace that allows our employees to do what they are good at, giving clear career pathways and practical assistance on that journey is the cherry on top for "What's in it for me?"There is no time to rest with culture and engagement. Each week our Country Leaders provide inclusive goals, the reasons why we need to reach the goals and provide assistance to get there. Each month a President's update on what's happening in our business, new initiatives, market wins, employee benefits and assistance and sector and country specific information highlighting excellent work is delivered to every employee in our region. We treat our employees like we treat our external clients, meaning we make sure internal communication is always of a high standard.Another key component in this cultural shift is that we have got a clear message around accountability, something we are getting better at each day. You do the work; you will get rewarded. Communication is direct and it's honest, and we will hold you accountable, everyone is accountable.Crawford is made a stronger, more successful business through its employee-centricity and that is why its strategy for the year ahead revolves around embedding an empowered culture deep into the heart of the company and all its operations.
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