NOVEMBER 2020HR TECH OUTLOOK 19EMPLOYEE ENGAGEMENT THROUGH COMMUNICATIONSJennifer Lee, Communications and Marketing Strategist, Materion CorporationByIn a small organization, one would think it would be easier to engage employees than in a larger; however, both come with their own challenges. For example, in larger organizations, employees often feel like they are just another cog in the wheel and do not really make a difference. While each skilled individual is key to the organization, it's harder to ensure that in larger companies' employees feel appreciated. On the other hand, in small companies, many employees may know each other and speak regularly, but are they really engaged with the business itself? Often employees in a smaller business are too busy to engage with the organization's communications or activities. They are too occupied with the day to day to pay attention. Additionally, small companies may feel at a disadvantage when it comes to promoting employee engagement because they often do not have the time or budget for extravagant perks. Another factor is that HR tasks will sometimes fall onto managers because the HR specialists are stretched thin. Engagement with employees can keep the current workforce happy and make a company more attractive to potential candidates. Failing to meet these expectations could result in employees choosing to seek new employment opportunities and job seekers passing over a business in favor of another. How can a smaller organization solve some of these issues? Here are five suggestions. Use technology to your advantage: 1. Not all employees receive communications the same way; this is where technology can help. Communicate with multiple channels: email, posters, all-hands meetings, one-on-one, and e-signs. We have found e-signs work great in CXOInsightsJennifer Lee
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