HR TECH OUTLOOK6 NOVEMBER 2019Gone are the days when people would attend an interview at a company based on word of mouth. Every job seeker out there today has access to a plethora of digital recruitment tools and job sites. Researching your employer is not a tedious task anymore. Candidates today look for places with work cultures that resonate with them. Simply put, employer branding is how you are seen as an employer in the eyes of an employee. The scarcity for talent is real, making an employer's reputation even more critical to attract the right talent.The importance of engaging your employee to create a good work culture is widely spoken about. An engaged employee feels motivated to work, thereby fueling purposeful productivity. Having motivated employees under your payroll helps transform the opinion within the organization. Positive work culture will create a sense of employee loyalty, making them stick to their employer for more extended periods. There is an absolute overabundance of career websites in the market today, making it nearly impossible for an employer to stand out. By making your content more personalized, you can target the right demographic group and attract the candidate with the right potential.The job market today is highly competitive, and the scales have tipped in favor of the candidates, taking the need for employer branding to a whole new level. According to reports, 69 percent of Americans reject a job offer from a company with a negative online reputation. Social media, if used correctly, can become the most valuable tool in the hands of an employer. Reaching out to people has become much more comfortable with social media. Campaigns with attractive slogans and first-person experiences are commonly used to create a positive employer brand by many. In this edition of HR Tech Outlook, we have put together a list of top consulting service providers in the industry, to help companies manoeuvre through the dynamic world of employer branding.Do let us know your thoughts.Employer Branding:An Employer's Profile PictureHanna WilsonManaging Editoreditor@hrtechoutlook.comManaging EditorHanna WilsonEditorial StaffSalesAaron PierceAva Garcia Philo VazRussell ThomasVisualizersIssac GeorgeCalvin JamesEditor's Noterich@hrtechoutlook.comRich GonsalvesCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact Us:Phone:+1 (510)-972-5010Fax:510-894-8405Email:sales@hrtechoutlook.comeditor@hrtechoutlook.commarketing@hrtechoutlook.com HR TECH OUTLOOKNovember - 22 - 2019, Volume 05, Issue 26 (ISSN 2644-2477)Published by ValleyMedia, Inc. To subscribe to HR Tech OutlookVisit www.hrtechoutlook.com David Parker
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