NOVEMBER 2019HR TECH OUTLOOK 19ADP TotalSource is a certified professional employer organization PEO (professional employer) than helps small and midsized businesses manage human resources, employee benefits, regulatory compliance and payroll. What are the current market trends you see shaping the employee engagement space?In the years I have been with ADP TotalSource, I have seen the macro and micro factors that drive change in this industry, as well as what organizations demand to stay competitive. Today's ever-changing world of work has employers striving to remain competitive and compliant all while growing their business, and much of that growth starts with hiring and retaining employees. First, companies are increasingly focusing on bolstering their internal brand to better engage and retain their workforce--not just for the moment, but for the long term. Some proven strategies for keeping people engaged over time include committing to pay equality, fostering greater diversity and inclusion, and preventing the development of a hostile workplace environment.Second, what it means to be human at work is becoming a huge focus among employees seeking the support from their employers. Companies are challenged to create an elevated work experience and long-term employee engagement. We're seeing an increase in employers using the latest technologies to attract and retain talent and help leaders engage their workers more appropriately. A huge part of that means engaging in real time. Third, in the past, employee engagement was a KPI or target. For example, employers had to present the best stats to be seen as one of the best places to work. However, a lot of work needs to be done in flipping the model. We're finding as the engagement model evolves, people aren't seeking to work for the best company based on stats, but rather the right company for them--where they can feel committed and be productive. Engagement needs to be a tool that allows employees to feel productive and have a sense of purpose. Engagement happens much more at the local level, amongst teams and their leaders, rather than at the executive level. Finally, the market is now focusing more on managing people's strengths, and there's a good reason for this. When employers focus on strengths and designate work accordingly, employees are more likely to enjoy their work. For managers, this requires engaging with their team members through a "strength-based lens."For employees, it's simple--they can be at their best more often.The attention of the team leader plays a vital role. Through regular check-insand figuring out what their team members are working on and how they can help, the team CXOInsightsBrian Michaud, SVP, ADP TotalSourceByRedefining Employee Engagement for the Modern Workforceleader will boost the team's overall confidence. However, you have to come to the check-in with a set of reliable questions and the goal of eliminating barriers to doing great work. "What is your most important work today, and how can I help?" That's a good example. Please elaborate on the challenges that organizations will need to address that are related to Employee Engagement.The primary challenge in the market is still the talent shortage. The war for talent has not subsided by any means. In fact, 50% of companies today say it's hard to hire, which makes retention even more essential. Ultimately,
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