MAY 2020HR TECH OUTLOOK 19CHRO InsightsHOW WE'RE DRIVING EMPLOYEE ENGAGEMENT AND WORK CULTURE TRANSFORMATIONKiersten Robinson, CHRO, Ford Motor Company [NYSE:F]ByAs the CHRO at Ford Motor Company, Kiersten Robinson talks about how she manages to drive employee engagement and bringing about a unified sense of work culture at her prestigious organization. Tell us about the story of Ford's culture transformation using human-center design approach.This is something that's really important to me. I spend a lot of time thinking about how we can continually evolve our culture transformation and cultivate an environment that empowers each of us to learn, grow and thrive. Human-center design is one core principal that has guided our work truly putting the employee experience in the center of how we shape our culture for the future. To accomplish this, we needed to start by understanding what is important to our employees, what is working well and what needs to change. Through Culture Hackathons, teams in every region have invited employees to share what they love about working at Ford but also what they want to hack. We've also formed our Culture Cabinetand Street Team to ensure we're continually inviting employees to play active roles in shaping our culture at all stages of our transformation.· Culture Cabinet: Employee representatives from 14 different countries and all levels of seniority, leadership and diversity who provide real-time feedback on how to create new experiences that support our transformation goals.· Street Team:This group is our arms and legs of this culture movement. Globally, 7,000+ employees have joined this group to act as change agents within their organizations. They share material about our new values and behaviors, pilot new experiences we're considering for our employee base, and provide sentiment from their region in terms of how we're doing.How were you able to amplify Ford's purpose of driving human progress through freedom of movement?We've had a clear purpose since Henry Ford founded the company 117years ago. We've built a legacy of innovation and serving others, which is at the core of who we are today. Every step we take comes from understanding this and it empowers our employees to be in the forefront and deliver positive change. This empowerment is evident whether our employees are helping people access ways to experience the world, generating economic value in communities or tackling environmental issues, such as lowering vehicle emission by 30% --a target we hit eight years early. In 2017, $63 million We need approach every aspect of our work starting at the employee experience and then work backwards to a solutionunderstanding that what we create will contribute to how our employees feel and their level of engagement
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