JANUARY 2016HR TECH OUTLOOK9your employees share and make it available to recruiters and hiring managers through an easy to access social center, eliminating the need for them to search multiple sites to find the information they want.Well-qualified job seekers are now scrutinizing companies the same way employers have traditionally reviewed applicants. Now, people are researching a company's website, as well as their social media pages, to determine whether or not a company is a good fit for them, before they apply. Filling your Candidate PoolUsing smart technology, employers of all sizes can build a wider network of qualified candidates, build stronger relationships, and see a higher return on their sourcing investment. Recruitment marketing automation software makes formerly time-consuming activities such as posting and marketing jobs, sourcing resumes, and communicating with candidates, a seamlessly streamlined process with the right technology.Today's high-tech applicant tracking systems are an essential part of the hiring process. These technologies integrate features that allow recruiters to access the information needed to recruit top talent for their company, through a single interface. Applicant tracking systems integrated with recruitment marketing automation software can also help companies build a great candidate experience. With the right applicant tracking system, your team caneasily create a dedicated career site and promote jobs via job boards, social media, and other channels. The application process should be simple and focused, with the ability for candidates to save their information and apply from a variety of devices. Finally, your team should be equipped with adequate communication tools that enable them to acknowledge applications, respond to applicant questions, and send automated updates to keep everyone informed while minimizing administrative work. A positive candidate experience is important from both a branding and employee relations standpoint.Just as social media serves as an invaluable tool for building your employer brand, it's a great resource for sourcing candidates. More and more, applicants are coming to a company's career site through social media. Employers have the opportunity to tailor their recruiting efforts using key demographics to quickly and easily reach the candidates that meet their requirements. It's critical to meet candidateswhere they are--on social media sites.Survival of the FittestAs recruiters cast their net wider, bringing in more candidates that are also more qualified, the only way they can keep from being swamped is through access to the right technology and tools. Technology is absolutely crucial at every point in the hiring funnel, but when companies are seeing the number of applicants reaching tens of thousands in a single month, it's impossible to manually review and rank candidates based on their resumes. It's imperative for recruiters to rely on their applicant tracking system to help narrow the number of candidates on the front-end by targeting certain demographics, they can also help recruiters move further down the funnel through key word searches, automated assessments and phone interviews, and skill assessments, to name a few.Technology makes it easier than ever for HR professionals to quickly and cost effectively create a shortlist of the most qualified candidates that can then be passed on to the hiring manager. Working TogetherCompanies use a wide range of partners in the hiring process to handle everything from verifying references to randomized drug testing. It's important that any system you're considering has the capabilities to integrate with services that you use today, as well as those you're likely to add in the future.Implementing a single, integrated talent management system across your company can smoothen the flow of information across HR, payroll, and benefits administration. This sharing of data can enable your business to better innovate, and your employees to better perform. Integrating hiring efforts such as job descriptions, applicant tracking, pre-employment assessments, background checks, and drug testing can help ensure that you're bringing high-quality talent into your organization. Plus, with an integrated system all the data you take in about a new hire during the recruiting, hiring, and onboarding processes can be imported into their employee profile for use in other areas of talent management, reducing time-consuming data entry and the opportunity for clerical errors.While technology plays a larger role in recruiting than it has ever before, the human aspect will always remain.The application process should be simple and focused, with the ability for candidates to save their information and apply from a variety of devices
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