FEBRUARY 2021HR TECH OUTLOOK6According to research, there is a serious disconnect between CEOs and HR professionals about who they believe is responsible for employer branding. However, both CEOs and HR professionals agree that it needs to continue to grow and become a vital tool to fulfill long-term recruitment needs. The importance of employer branding will continue to grow, particularly when it comes to employer branding on social media.Most companies have an employer value proposition, but it doesn't seem to be well circulated within organizations, and CEOs barely know it exists. To improve employer branding, an organization's employer value proposition will need to be widely circulated throughout its staff. The top key performance indicators used in measuring employer branding are average retention rate, new hire quality, and employee engagement level. Social media remains the most crucial employer branding channel, followed closely by career websites. And as almost 80 percent of job seekers are likely to use social media, companies with a strong social media strategy can better engage these job seekers and existing employees.In this edition of HR Tech Outlook, we bring you the story of some of the most successful employer branding service providers that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the employer branding solution provider according to your requirements.Let us know your thoughts!Building an Employer Branding StrategyHanna WilsonManaging Editoreditor@hrtechoutlook.comManaging EditorHanna WilsonEditorial StaffSalesAaron PierceAva Garcia Philo VazRussell ThomasVisualizersChris LynnCalvin JamesEditor's NoteRichard Watsonrichard@hrtechoutlook.comCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CHROs and CXOs to our editorial staffEmail:sales@hrtechoutlook.comeditor@hrtechoutlook.commarketing@hrtechoutlook.com HR TECH OUTLOOKFEBRUARY - 17 - 2021, Volume 07, Issue 01 (ISSN 2644-2477)Published by ValleyMedia, Inc. To subscribe to HR Tech OutlookVisit www.hrtechoutlook.com Jaxon Jase
< Page 5 | Page 7 >