FEBRUARY 2020HR TECH OUTLOOK6In this fast-paced business environment, meeting millennials' demands have become the de facto minimum requirement for employers to attract and retain the best employees, of any generation. But just as the demographics of employees and their shared needs and desires shift every year, the trends of active employer brands change as well. Without a strong employer brand image, organisations are missing out on top candidates, potentially losing money. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of an organisation. Companies mostly focus on the consumer-facing brand image--how customers perceive a company. This equation is changing now as business leaders are paying equal attention to promote their organisation's reputation as an employer. Currently, in large part due to technology advancements, social media, and career review sites have become employer branding channels as it makes it easier for job applicants to find information about a company. For today's aspiring professionals' workplace culture is increasingly important when considering career opportunities. In fact, the foundation of a compelling employer brand strategy is an organisation's work culture. In a positive, friendly and engaging environment, employees feel valued and develop a heightened sense of commitment towards their work. Everything, starting from the salary, benefits packages, advancement opportunities to weekly happy hours a company offers to its employees, the culture of an organisation and the treatment of its employees significantly impacts the impression organisations are trying to make on potential candidates. Satisfied employees become an organisation's brand ambassadors, particularly on social media platforms and user-generated feedback where employers are not in control of their own reputation. The good news is that with even small tweaks, companies can improve their employer branding strategies in order to attract, recruit, and retain the best employees. In this edition of HR Tech Outlook, we have put together a list of top consulting service providers in the industry to help companies manoeuvre through the dynamic world of employer branding. This edition also blends thought leadership from subject experts with stories on what selected vendors are doing for their clients, including exclusive insights from CIOs and CXOs.Let us know your thoughts.The Value Of An Employer Branding StructureHanna WilsonManaging Editoreditor@hrtechoutlook.comManaging EditorHanna WilsonEditorial StaffSalesAaron PierceAva Garcia Philo VazRussell ThomasVisualizersChris LynnCalvin JamesEditor's NoteShirley Jacobsshirley@hrtechoutlook.comCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact Us:Phone:+1 (510)-369-5331Fax:510-894-8405Email:sales@hrtechoutlook.comeditor@hrtechoutlook.commarketing@hrtechoutlook.com HR TECH OUTLOOKFebruaray - 06 - 2020, Volume 06, Issue 01 (ISSN 2644-2477)Published by ValleyMedia, Inc. To subscribe to HR Tech OutlookVisit www.hrtechoutlook.com Ronald Donovan
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