DECEMBER 2021HR TECH OUTLOOK APAC8In MyOpinionCollin Lam, Chief Human Resources Officer, Pure GroupByCOVID-19 StrikesWe change the way we see international relations, we see technology enablement differently, people interaction with each other is now very different from a year before, and how people ­ customers, employees, business persons, literally everyone on this planet ­ view life & death, career, money, relationship, and importantly priority in life have changed too.Even though businesses did a lot on digitalization in the past decades, nothing strikes as big as the COVID-19 war. Face-to-face interaction is no longer feasible during lockdowns, working `together' in one single location is not workable, talking with a group of people? No way. Why bother wearing make-ups when everyone is wearing mask. Why bother to buy fancy clothes when all are working from home most of the time. People were hoping for more work-life balance and now many are actually struggling how to continue their work at home when their kids are also home all day pleading for their attention. How about engaging our customers and people assets when we are not even able to see each other for weeks if not months?The fact is that the world has changed. Key Considerations for the New Normal Workplace ArrangementTo cope with all these, businesses (that still survive) and everyone are changing our ways of working. A good lesson for us is that we can actually engage our customers and employees even though we cannot see them in person. The only thing we had to figure out in the past few months was: How?The "Theme" ­ One of the most important things we did to enable our workforce and customers to mutually engage with each other was to provide a common platform & a "theme" so that we are facing a "common challenge" we will go through it "together". Our digital platform for our customers and our digital platform originally designed to train our frontline staff became so crucial that we invest heavily into them.Be Considerate ­Not all our customers and employees have a 1TB internet connection at home or mobile plans. Materials with videos & colorful graphics are actually NOT a The COVID-19 Year and Its Impact on Our "New Normal" at Workplace
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