DECEMBER 2021HR TECH OUTLOOK 19innovative and proactive steps help its clients improve employer branding, Stacy shares the success story of Sephora. As the prestige retail beauty trailblazer expanded globally, it was important for them to have a cohesive `House Employer Brand' strategy to help each region attract, retain, and engage with local talents. We are uncovering the Employee Value Proposition, manifesto role, and regional key messaging, and aligned it to their culture strategy and parent brand. The codified strategy and creative employer brand toolkit are deeply integrated with Sephora's vision, values, behaviors, and purpose, and solves for a top employee experience. "We worked with global and regional leadership to activate a fabulous external culture storytelling program and creative, while at the same time providing solutions for the candidate and employee experience, DEIB and leadership efforts, and HR program alignment. Going the extra mile, Blu Ivy also regularly measures the talent market to note improvements to the employer brand preference and sentiment for Sephora. "They have had some of the strongest results we have seen in the industry. Whether it is improved reputation, a jump in talent applications, massive efficiencies in recruitment and sourcing efforts, engagement, pride, retention, eNPS, ambassadorship, brand preference, or customer experience, they have exceeded each KPI set forth. They are a true example of how to do employer branding to drive long-term impact, "says Stacy.The Work Culture at Blu IvyWith a `practice what you preach' attitude, Blu Ivy not only helps its clients develop a magnetic employer brand image but also exercises the same within their own turf. The Blu Ivy management team treats every employee as a family member and fulfills their professional needs proactively. There is no hierarchy here, the team collaboration, innovation, and client passion inspire us daily. From organizing consistent team events, development programs, lunches, belonging exercises, and Friday afternoons off, we are always seeking ways to better support, elevate and celebrate our employees," adds Stacy. We build holistic employer brand and culture strategies that align the EVP, with talent experience, leadership, organizational, recruitment marketing, reputation, brand and change management solutions
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